INTERNET MARKETING
Internet marketing is by far the fastest growing form of advertising, with more and more companies choosing to gain a presence on the web.
Banner advertising, pay per click and email marketing are some of the major forms of online marketing used today. We have implemented these forms of advertising for many of our clients with great success.
What is Pay Per Click?
When surfing the web using your favourite search engine, be it Google, Yahoo, Alta Vista, Ask.com, or any of the hundreds available, you will notice that when you type in a word or phrase i.e "pet food" you will recieve many pages of results. The few which are highlighted at the top of the page and down the right hand side are running pay per click campaigns, which means every time a consumer clicks on that link they are charged a fee for that click.
Why choose campaign management?
Choosing us to manage your Pay Per Click campaigns can be a very smart decision. When you start a Pay Per Click campaign you create multiple advertisements which will show on certain keywords. Here at Sharp End Media we monitor these ads to fine tune which ones are resulting in the best impressions and increasing traffic onto your site.
We also monitor the prices you are paying on your keywords. Throughout the day your competitors will change the price they are paying for certain keywords. For example, if your bid for the phrase "pet food" is 30p per click and your competitor is bidding 20p yet they are only one place underneath you on the list, you are paying 9p over what you need to be paying to come above them. As keyword pricing changes constantly it needs monitoring closely to ensure that you are not paying over the odds.
What is Banner Marketing and what does it involve?
Banner marketing is where either on the left, right, bottom or the top of the page, an advertisement banner for a company offering a related service is shown. We can work on the graphic design of your banners and manage the insertion and contacting of appropriate sites on which you would wish to advertise on.
What is Email Marketing?
Email marketin is a very effective way of quickly increasing sales for your company. This method of internet marketing is used by almost all major companies throughout the world. At Sharp End Media we not only create visually appealing emails with great content we can also advice you on ways to gain emails off your existing customers, increase email input through your website and the purchasing of relavent email addresses for use in your campaigns.
For more information on internet marketing please contact us here.